Finally… The TRUTH About Magenta!

A few months ago, I went to a networking event in Cardiff. I had just introduced myself to another lone networker, when the organiser interrupted us and introduced me as Magenta. What to do? Do you correct the good intention, or do you smile graciously with an inner whoop as you realise your brand is getting ‘out there’?!

I went for the latter. Just for a little while. It was kinda fun. And over the last few months, my real name and my biz name have become synonymous – that’s cool. Most importantly, my name and my brand are becoming synonymous with impact, transformation, and unstoppability. That’s what I’m really all about.

I’m often asked “Why Magenta Change?”.

The Change bit is easy. I learned at an early age that change, in life, is inevitable. It taught me to be resourceful, that’s for sure. I carried that resourcefulness through my teenage years and into my professional life. My whole career has been about change and transformation: whether working with individuals, teams or organisations, the one constant has been change.

So Change was a given. Finding a word to go with it was harder, as some of you reading this will know. Having been through various options, I finally stumbled upon colours. One of my friends suggested something to do with turquoise – it featured heavily in my wardrobe, but that was all, I couldn’t find a relevance.

Then, I looked around my kitchen… hmmm. My beautiful strong pink splash back. What’s a word for strong pink, I wondered? And as I looked up colours, and then their meanings, Magenta just sprung off the page*.

I’m no colour psychologist, but I read how Magenta, as a colour, is an instrument of change and transformation. It symbolises universal harmony and balance… it influences our personal and spiritual development. It helps us to rise above the everyday dramas of our daily life to experience a greater level of awareness and knowledge. Magenta is the colour of the non-conformist, the free spirit. It pushes you to take responsibility for creating your own path in life… while assisting you in turning your ambitions and desires into reality.

And because it couldn’t describe my work better, Magenta Change was born.

Thanks for taking the time to read this short intro to Magenta Change. I intend to blog regularly now, initially as part of Sarah Arrow’s 30 day blogging challenge, to build my writing and blogging muscle – another step in my own personal development journey.

In the meantime, do say hello!

Be unstoppable today. 

P.S *Thanks to


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Personal Leadership & Mindset Coach to ambitious professionals who are on a mission. Athletes ★ Performers ★ Entrepreneurs ★ Business & Political Leaders ★ Legacy Makers

27 thoughts on “Finally… The TRUTH About Magenta!

  1. Love your story Sue, and how you’ve become Magenta :). My company is a blend of mine and my husbands name, and we have turquoise and teal colours with a flash of orange. Why? He likes green and I like blue do west in the middle :). Can’t wait to read more x

  2. Well done on your first blog!! I love your writing style – so engaging, so can’t wait to read more. I can’t believe I’ve never thought to ask you how you came up with the name – now I know.

  3. Congrats on your first blog post. I love your business name and how awesome that you and your brand are synonymous. You can’t pay for that to happen! My biz name came about in much the same way, so I totally understand. Best of luck with your blogging campaign.

    1. Thanks for taking the time to check out my blog, and also for leaving a comment, Tammy. It’s interesting you have a similar experience and, as you say, it’s something that money can’t buy!

  4. Love the story of how the name came about. I think colour is so important. When I first talked to the guy that helped me with my branding, I told him I wanted something strong yet feminine, corporate yet personal. And that my favourite colours were dark grey and turquoise. And he’s done me proud. I love my business colours.

    1. Hi Sherry – thanks so much for taking the time to comment. It’s great when other people understand the colour ‘journey’ which, as you say, is really important. I agree… he did you proud!

  5. Thanks for sharing Sue, I was curious about Magenta although worked the change bit out! So thanks for enlightening us and I never knew that Magenta signified non conformity or free spirit – you learn something new everyday x

    1. Hi Allison – how lovely you were curious enough to check out my post – thank you for leaving a comment too. Yes, I liked the free spirit description too. It goes on to say that magenta can appear outrageous & shocking on the one hand and innovative and imaginative on the other! “Creativity inspired by Beauty”!

  6. Thanks Sue. I had been wondering for a while about the relevance of the name and what it stood for. Good luck with your work – I am sure you will succeed.

  7. Hi Sue.
    Great to see this blog. Also pleased to see the bold steps you have taken. It just shows the power of positive thinking.

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