Mindset,  Mission,  Mission Unstoppable

Are you a Mission Magnet?

Are you a Mission Magnet?  Having thought about it for a while, I think it’s possible that I am. Although if I’m really honest, it’s not a question I had ever asked myself or, indeed, anyone else until a few weeks ago.


Mission on my Mind

I’ve had the word mission on my mind for a little while now. If you joined our virtual conference, On The Tipping Point LIVE!, back in December, it’s a word that Sherry Bevan and I discussed with several of our guests as we discussed what had been their ‘tipping points’ on their path to business success. Whilst our discussions were largely about personal, lived, experience in the business context, it soon became clear there was something deeper than ‘just business’ for many of the women we interviewed.

During and after the conference, the word mission continued to play on my mind and, in typical Agent Q fashion, I got curious about why it felt important. One Sunday morning I posted a simple question on my social media profiles to see what response it received. I should perhaps just mention that it wasn’t any old Sunday morning, it was the Sunday before Christmas – so you might have thought, like me, the post would fade into obscurity while everyone was carried away in the festive melee. Some seven hours later, I went back to my post to find almost 100 replies. My question? “Who comes to mind when you think of Women on a Mission and Why?”

There were some incredible responses. Women leading change around the world to make their world a better place. Whilst not all the responses came from women, it was truly beautiful to see story after story of women inspiring other women.

And I wanted to find out more!

So I created a new online community on Facebook – simply and aptly named, Women on a Mission. It’s very new. If you read my recent musings on magic and mission, you’ll know that I’ve been working with ambitious professionals who are on their own personal or professional mission for years, helping them to lead change confidently, to create more impact and to live a life that matters.

I’ve been asked by several people what my plan is for the group – I don’t know. It’s a journey, not a destination. I wanted to create a safe space for women to explore mission….. to share experiences and learnings and to support each other.

And so the journey begins. And I chose to start it with the simplest of questions.


What is Mission?

The very first response to my Facebook post that Sunday morning, was a friend describing his wife when she was tidying up! And I get that….. someone on a mission does conjure up an image of getting stuff done, doesn’t it!

So what words would you associate with getting stuff done? I think that mission implies pace, passion and purpose. The part of me that is less wedded to alliteration threw in application, and determination. Other key words I came up with included service, calling and response.

How would you describe a mission?

Perhaps the most common description is that mission is what drives us to achieve our purpose. So, if you’ve ever thought they were one and the same, maybe there’s a clue there that we should think again. And then there’s our old friend, vision. Where does that fit in (she asked, rhetorically, as though it’s a question for another post…..)?

Everyone gets to share their mission with me, as part of the sign up to the Facebook group. And that’s where the phrase, Mission Magnet, came from.

I’m a Mission Magnet, said Sarah. They find me.

I certainly identify with that! When I think of some of the complex projects I have delivered, I have definitely needed to be a woman on a mission to get them delivered on time and on budget. They have also called out to me in some way, or I wouldn’t have applied for the opportunity! And whilst I might not have seen them as ‘my mission’, as such, during the recruitment process, I soon discovered that because they were my baby to deliver, they quickly became my mission to achieve.

So yes, I think that some missions do find us. And whatever that route might be, they call us, or touch us, or connect with us in some way that inspires us to take action.


Definitions of Mission

That sense of calling or connection is almost palpable in these descriptions of mission from my fabulous Women on a Mission community.

Bridget Kirsop:  Something that’s integral to our purpose – where nothing gets in our way.  

Victoria Casebourne:  A burning desire to make a difference in an area that you’re passionate about… probably an area in which you’ve struggled for many years and don’t want to see others struggle in the same way, or an area close to yoru heart for another reason. It’s a feeling that won’t leave you alone and you are prepared to do almost anything to initiate that change.  

Honey Landowne:  Your mission is something you can’t stop thinking about, doing, learning about, talking about and sharing!  

Dale Darley:  Your mission is your calling. A pull on your soul to live your deepest desire. It is something we do for love, not out of duty or because someone tells us we must. It is our very life’s breath. 

Charlotte Hopkins:  It’s the personality of the company – the statement that guides all our company decisions, whether strategic or operational. The mission helps us to focus and consider whether the decisions being made are for the good of the company therefore binding us to our core values.  

Nicola Huelin:  My mission is my purpose/calling, worded to reflect this lifetime’s desired outcomes – I am on several intertwined missions.  

Helen Rebello:  Your mission is the thing that calls you from the depth of your soul. The thing you can’t not do. It’s a thing that will most likely scare you and also delight you. It moves you beyond your own perceived limitations and flaws and into full embodiment of the person you came here to be.. It’s a call to arms from your inner flame – born from a deep desire to serve. It’s love made manifest and will burn inside on your darkest days, keeping you going even when you can’t see the next step.  


It occurs to me that I have hugely understated this amazing collection by describing them as definitions of mission. I should really have described them as lived experiences of mission, because for each of these individuals, I know that these truly are their experience of being a woman on a mission and making a difference in the world.

And finally…

What is your experience of mission? Please leave a comment below, sharing your thoughts on mission to add to this body of shared experience.


Are you on a mission to create change in your world?  Do come and join my Mission Unstoppable community. I’d love to learn more about your mission, especially if I can help you to lead with confidence, create more impact and live a life that matters



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Helping change makers to be bold, brave & brilliant in leading change, creating impact and living a life that matters. Are you ready to think bigger? ★ Personal Leadership & Mindset Coach ★ Founder of the online Women on a Mission community ★ Creator of the I Gotta Be Me Experience ★


  • Dael

    Great post Sue.

    I’m struck as I am reading it that needs to be more connecting of women on a mission. Not the big names that everyone knows, but the rest of us so that we can create a groundswell and as we rise with our messages we take others with us.

    I feel the stirrings of something I cannot yet describe. And so, I look forward to more of your musings and calling us to reflect.

    • MissionMaven


      Thanks for your thoughtful reflection, Dale. I agree, and I think have that same sense of stirring. I hope that if enough of us start to think about what that connection looks and feels like, we’ll start to make it happen! Will continue to muse…… x

    • MissionMaven


      Yes – they were expressed beautifully, weren’t they?! It’s great having a mix of personal and organisational interpretations too – really helpful! Thanks for taking the time to comment, Honey!

  • Tracey-Jane Hughes

    It’s interesting Sue that I’ve not yet posted what my mission is. This despite being suggested by someone else as “being on a mission” & quite happily identifying with that description of myself.

    When you asked the question originally I couldn’t answer it. I knew I was on a mission, but it felt like I didn’t have the details or route map, so I couldn’t share it in words. It was just a feeling.

    I’ve been mulling ever since, and being doing lots of things to make myself clearer to my overall mission, by ‘doing’ and ‘exploring’ different areas, and what excites me. I felt a week ago that I had two missions, but as they interconnect, I know I need to still sit tight and explore further before I can properly define my mission.

    All I know at the moment is that it’s about listening & helping others to listen (to others and themselves), so that they can be confident in their lives and business. I’m loving working in collaboration with some amazing business owners, and I truly believe that that’s part of the overall mission for us all. Working more collaboratively.

    I agree with Dale, that there’s a different feel around now, and what you’re creating is something special. Even if some of us can’t yet communicate what or how. Simply knowing why is good enough for me right now.

    Thank you for what you’re doing & I’m delighted to be a small part of Women on a Mission.

    • MissionMaven


      I’m delighted you are part of it too…. and don’t think any of us are small! This is a lovely exploration of what mission means for you right now. I really hope that by coming together we all learn more about ourselves and our mission. Sometimes we are learning about the what and the how of what we are doing in our mission, and other times our focus is more on our why and who we are being. Both are perfect. Thank you so much for sharing here.

  • Helen

    What I love most about the wonderful community you’re bringing together Sue, is that for some of us (that would be me!), we didn’t even know we were recognised as being on a mission until others nominated us and you then brought us together.

    My mission is so much a part of me that I almost forget it’s seen by others as a tangible thing, so you’re absolutely right – it’s an experience. I’m honoured to be part of whatever this unfolds into – I agree with Dale that we rise together. It’s already happening and I’ve no doubt this will evolve into something magical in it’s own perfect time.

    • MissionMaven


      I”m so honoured you are with us, Helen! This post alone shows what is possible when we place focus on our mission and I’m excited to see what becomes possible for us all as we grown and learn together as a community. Thank you for sharing your thoughts!

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